Humor in domain names is probably unheard of especially if you are in the real estate business but the truth is that “humor always attracts” according to Maria Gudelis, online real estate expert.  In fact these days adding humor in a domain name is being considered as a best practice by many management gurus and institutes for corporate domain name management. It is the simplest way of creating an impact: the right impact.

There is a simple connection with humor and attraction. People normally get attracted to humor because it removes the sadism, the dull & dreariness and stress from their lives. There are times when you may have been working 18hrs a day for a week and on the weekend, you come across something hilarious or humorous and what happens? A smile sparks and suddenly you find your self in a relaxed mood. It is more psychological than anything else.

So why not use an element of humor in real estate?  Maria Gudelis has done countless campaigns that included “a dash of humor” to get that house sold!  Real estate is considered to be serious business but you can get to the lighter side of it and make people “want” to come to your website or blog. When you keep a domain name like hatchingrealestateeggs.com or flippingfloppedcondos.com then people will automatically get attracted. There are two reasons for this:

1. The name is funny and it will develop curiosity in people and they will visit your website or blog
2. The name is associated with real estate and hence anyone looking to buy, invest in or sell real estate will definitely be interested.

Humans have always been attracted to the unusual whether it is Mount Everest being the highest mountain or APPLE bringing out their I-pod. Humor is an unusual element, which is being considered quite rare in globally competitive markets, which includes real estate. But the humor shouldn’t start and end with your domain name; in fact you should carry it forward through the design and implementation of your website.

Your domain name is like the business card of your real estate business and it will attract visitors but to retain them, you need to project your company website in such a way that the various elements of humor will also reflect in each and every page of your website. If you are able to achieve this then there will be no stopping you and there’s nothing more innovative than fighting competition with humor.

Tags: domain name, maria gudelis, online real estate, real estate marketing

This entry was posted on Friday, December 21st, 2007 at 11:15 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.