A Simple Domain Name Can Have a Greater Impact
What kind of domain name you keep makes a lot of difference when it comes to consumer retention capability. At the end of the day, if a visitor to your website or prospective customer is unable to remember your domain name then it simply means that you have lost good business. Domain name doesn’t only create an impact on visitors to your website but also when you use it in all your branding exercises like: flyers, banners, mailers etc.
A customer has a short-term memory and hence you need to be able to take advantage of that especially when you are in the real estate business. You need to have an innovative domain name, which should also be simple so that it is easier of a buyer or seller to remember, for example: condos4you.com or cheapcondos.com.
Here are some steps that will help you to choose the perfect domain name from the real estate business point of view:
1. When people are looking for real estate to buy or sell then the probability of remembering names associated with real estate will be higher. So while creating your real estate branding and marketing strategy, you need to consider words like real estate, condos, vacation homes, rentals, sell homes, cheap homes etc. If your targeted audience sees a mailer that mentions a domain name as barbarasrealestate.com and another mailer with greathomes.com then which according to you will be easier to remember? Most people would vote for the second one “greathomes.com.”
2. You need to prepare a list of multiple domain names like greathomes.com, homes4you.com, oceanviewhomes.com etc so that you can check for the availability of domain names. There are times when you might have chosen a particular name but someone else might have already booked it. Hence it is always better to think of a few domain names in advance so that you can use any of the others, if one of the domain names is not available.
3. One of the most important exercises is checking domain availability. You can use DomainBot, checkdomain, or AjaxWhois for confirming the availability of a particular domain name. This will help you in finalizing a particular name based on domain availability as well as it being easier to remember.
When you have found one of your domain names to be available, then incorporate the name in all your branding and promotional material so that your real estate business can derive high visibility.
