Humor in domain names is probably unheard of especially if you are in the real estate business but the truth is that “humor always attracts” according to Maria Gudelis, online real estate expert.  In fact these days adding humor in a domain name is being considered as a best practice by many management gurus and institutes for corporate domain name management. It is the simplest way of creating an impact: the right impact.

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What kind of domain name you keep makes a lot of difference when it comes to consumer retention capability. At the end of the day, if a visitor to your website or prospective customer is unable to remember your domain name then it simply means that you have lost good business. Domain name doesn’t only create an impact on visitors to your website but also when you use it in all your branding exercises like: flyers, banners, mailers etc. (more…)